Then, you can create a marketing strategy to attract your. Vivo as a brand realizes some of its markets are price sensitive market when it comes to the sale of smartphones and it is important to be present in the right price band to have the advantage of gaining a healthy market share. The title slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. The 2018 edition of the ipl set a relatively different tone as compared to its previous editions. Below is the pricing strategy in vivo marketing strategy. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Puma makes products for sports, fitness and lifestyle.
Marketing mix of indian premier league ipl analyses the brandcompany which covers 4ps product, price, place, promotion and explains the indian premier league ipl marketing strategy. The product strategy and mix in puma marketing strategy can be explained as follows. Current market segmentation appealing as a mass sport, fastpaced, youth centric franchise model entertain ment seekers ipl cynic ipl followers ardent cricket fans attitude towards the sport behaviour towards the sport two parameters to measure fan loyalty in. Marketing is the activity, set of procedures, and process for creating communicating, delivering and exchanging offerings, and products etc that have value for customers, clients, partners and society at large. Polycab wires has opted for a strange and different strategy in their media planning. Marketing strategy of hotstar hotstar marketing strategy. Communication strategy the marketing communications mix is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing a company uses to pursue its advertising and marketing objectives. Yes, id like to receive the latest news and other communications from clevertap. Discuss ipl marketing strategy within the marketing management rm, im forums, part of the resolve your query get help and discuss projects category. Digital marketing strategy ppt creative powerpoint. Creative advertising strategy is the property of its rightful owner. Ipl the indian premier league has taken the cricketing world by storm. All slides are designed in powerpoint files ppt so that you can modify and immediately use for your own learning process.
This digital marketing strategy ppt presentation template contains various sources that are necessary and useful to make your presentation professional and effective. Indian premier league ipl swot analysis top indian. Ipl cricket carnival or a marketeers paradise authorstream. The ipl has followed an array of marketing and branding strategies in order to popularize the franchise. Ipl marketing and promotional strategy ipl 2017 marketing. Marketing and promotional strategy of ipl free download as powerpoint presentation. A unique, distinct logo is a crucial player in marketing strategy. Its headquarters base is at bengaluru in karnataka and regional offices in chennai, mumbai and new delhi.
Marketing strategies of cadbury dairy milk introduction the cadbury merged with schweppes in 1969 and adequate growth and development have led cadbury schweppes to take lead in both, the soft drink market as well as the confectionery and has hit the international. How sustainable is the strategy of the indian premier. It is clearly observed that ipl is a perfect example of controversy marketing. Indian premier league ipl marketing mix 4ps strategy. This will help marketers to prepare attractive business plans and marketing plans including slides with marketing diagrams like 4p marketing mix or action plan and timelines or. Your marketing strategy should start with a customer problem. It includes various types of infographics, charts, diagrams and etc.
While being associate sponsors of vivo ipl 2017, they are running ads with different languages on a national channel according to the team that is playing. Sports marketing and product placement sponsorship aditya mittal, amutha manavalan abstract. Subscribe to envato elements for unlimited presentation templates downloads for a single monthly fee. Free marketing plan powerpoint template is a presentation design that can be used in presentations on marketing requiring an original theme and powerpoint background. Ppt ipl full free download as powerpoint presentation. We use cookies to make hubspots website a better place.
Creating online traffic through blog published by ipl franchise owner and bollywood megastar shahrukh khan. The marketing mix of indian premier league is perfect. Download this free marketing plan template to start building your roadmap today. Every ball of ipl was broadcast on 267 hours of live television there were. Product placement is a new innovative and modern form of advertising and promotional mechanism in which the marketers brand their goods by placing it in. Chirayu amin, the ipl boss from 2010 till early 2011, who was entrusted with the responsibility of saving the face of the ipl, decided to step down from the helm, after having taken over from the. The companys advertisement strategy in india focuses more on revenue generation from cricketing equipment and sponsoring ranji trophy. Explain your marketing plan or business proposal with this powerpoint presentation template. Marketing strategy presentation in this section, you will find excellent powerpoint slides on marketing and strategy. Puma is one of the leading sportswear and sports equipment companies in the world. A successful product or service solves a problem for the customer. The importance of having a marketing plan and budget gives the company a roadmap for consistency in. The indian premier league ipl is a professional twenty20 cricket league in india contested annually by franchise teams representing indian cities. As per the sixth edition of the report, ipl brand value has surged to rs 47.
Vivo offers high quality phones at affordable competitive prices. The different marketing strategies used by bcci are. Marketing strategy the marketing strategy is to satisfy customers through. But the company also spends a lot of money advertising in print media and designing creative billboards.
Reliance jio, indias largest telecom corporation, has charted out a strategy to have the strongest network for its brand presence during the ipl, 2018. Perform market research to find out what your potential customers want. Times new roman arial monotype sorts book antiqua verdana marketing strategy 2 marketbased management marketing planning process slide 3 successful plan implementation slide 5 marketing performance is the end product of marketing plans and marketing actions slide 7 this is further complicated by difficulties in problem diagnosis slide 9 as. How sustainable is the strategy of the indian premier league ipl. Detailed insights into the brand strategies that is adopted by the entertainment industry to promote brands through strategic placement opportunities. Current market segmentation appealing as a mass sport, fastpaced, youth centric franchise model entertain ment seekers ipl cynic ipl followers ardent cricket fans attitude towards the sport behaviour towards the. The ipl strategy conventional strategy ipl strategy compete in existing market space beat the competition exploit current demand make the. Slides include market summary, product definition, competition, positioning, communication strategies, packaging and fulfillment, launch strategies, public relations, advertising, pricing, distribution, vertical markets, international, success metrics, and schedule. The product strategy and mix in peter england marketing strategy can be explained as follows. Cookies help to provide a more personalized experience and relevant advertising for you, and web analytics for us. The main objective of lenskarts marketing strategy was to change peoples mindset and get them to accept online store as an alternative way of purchasing and in order to do that lenskart increase customer engagement and gain their trust and confidence. The brandguide table above concludes the indian premier league ipl swot analysis along with its marketing and brand parameters.
It started in the year 2008 and comprises the players from all over the world. Marketing strategy presentation ideas plan out the right. Use that research to determine how to position the product to meet their needs. Peter england is a wellrecognized apparel brand, specializing in mens wear. Free powerpoint templates page 29 price leadership strategy this strategy is used by the leading firm in an industry in making major pricing moves, which are followed by other firms in the industry to gain control of pricing decisions within an industry in order to support the leading firms own marketing strategy i. Ppt strategy powerpoint presentation, free download id. Communication strategy the marketing communications mix is the specific mix of advertising, personal selling, sales promotion, public relations.
As a brand, peter england is known to come up with an extensive range of apparel for men in its marketing mix, including formal, casual and party ranges. Does your sales strategy help you sell your product to the right people, at the right price, in the right way. If so, share your ppt presentation slides online with. All you need with a download of this template is your contents and data to fill in each slide. The subsidiary of star india private limited, novi digital entertainment private limited owns the video streaming platform which offers contents across 8 languages. A game plan to win fans published on august 4, 2015 august 4, 2015 19 likes 0 comments. If you continue browsing the site, you agree to the use of cookies on this website. In selling it is important to make a creative and compelling sales presentation to your customers. This global marketing strategy ppt is powerpoint presentation template created based on the concept of global marketing and contains inner slides designed covering basic categories table of contents essential for marketing planning documents. Learn more about the strategies and marketing initiatives indias biggest sports gaming platform, dream11 has implemented this ipl season to drive user growth. Marketing strategy presentation ideas plan out the right approach justin croxton from our relationships with sales and marketing teams, we get requests to assist with marketing presentations that can be leveraged by marketing teams.
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